Packaging

ÅBRO IDENTITY / GRAPHIC DESIGN / ART DIRECTION

How do you to sell sand to the Arabs? The task was to create a design for a premium swedish beer for the beer country of England. The Swedes are known to have a history of producing spirits – in particular vodka. The history of beer production however, is for most people unknown. A-B-D made a design that allows Åbro to take ownership of the swedish beer handcraft for the brits. The scope was brand identity, words and packaging in various outcome e.g. label, box, broschure, tap, glass, coasters, bar runner etc. A collaboration with NoPicnic.

H&M HOME PACKAGING

Colorful spring packaging for H&M Home to match the current collections.

DELIGHTS OF SWEDEN PACKAGING / BRaND STRATEGY

A new brand strategy and packaging concept for a crisp bread producer from the region of Dalarna in Sweden.

H&M PACKAGING / GRAPHIC DESIGN

A-B-D has been a design partner for H&M HOME since the beginning. We have developed several packagings over the years that stands out in the crowd.